Writing Clips
Here you will find links to features, reviews, blogs, and other pieces I've written in a professional capacity. I hope you enjoy them!
Pharmaceutical Executive
Pharm Exec features:
Rx Awards: A Healthy Dose of Awe - A feature covering the 2010 Rx Club Awards, which showcase some of the best in pharmaceutical advertising
Skipping the Needle: Brand of the Year, Gilenya - An in-depth look at the first oral Multiple Sclerosis treatment to be approved by the FDA
Ad Stars 2011 - PharmExec chooses the most creative pharma ads of the past year, and interviews the creative teams who made the magic happen
HBA Woman of the Year - A look at the professional and personal side of Freda Lewis-Hall, Chief Medical Officer of Pfizer (cover feature)
The Cloud and Beyond - How Big Pharma is leveraging cloud computing in sales, R&D, and customer service
Emerging Pharma Leaders - PharmExec interviews 30 up-and-coming executives who are leading in lean times
The Adherence Fight: A TKO? - Why patients don't adhere to their medication regimen, and what industry is doing about it
Employers Fighting Non-adherence - A Q&A with Andrew Webber, President and CEO of the National Business Coalition on Health
Patient Advocacy—The Last 30 Years - A look at how the voice of patients has shaped the healthcare and pharma industries
Abbey Meyers, The "Mother" of Invention - An interview with the founder of the National Organization for Rare Disorders (NORD)
Finding the Art in Advertising - A celebration of the 25th anniversary of the Rx Club Show
Compliance: Getting Those Ducks in a Row - Trends and troubles concerning regulatory compliance in pharma
FDA Social Media Guidelines—Irresponsible? - FDA issues the first in a series of planned guidelines on social media
The (Life) Science of Digital Connections - A conversation about digital innovation in healthcare marketing
Ad Stars 2012 - Another year of highlighting creative advertising in healthcare
Skipping the Needle: Brand of the Year, Gilenya - An in-depth look at the first oral Multiple Sclerosis treatment to be approved by the FDA
Ad Stars 2011 - PharmExec chooses the most creative pharma ads of the past year, and interviews the creative teams who made the magic happen
HBA Woman of the Year - A look at the professional and personal side of Freda Lewis-Hall, Chief Medical Officer of Pfizer (cover feature)
The Cloud and Beyond - How Big Pharma is leveraging cloud computing in sales, R&D, and customer service
Emerging Pharma Leaders - PharmExec interviews 30 up-and-coming executives who are leading in lean times
The Adherence Fight: A TKO? - Why patients don't adhere to their medication regimen, and what industry is doing about it
Employers Fighting Non-adherence - A Q&A with Andrew Webber, President and CEO of the National Business Coalition on Health
Patient Advocacy—The Last 30 Years - A look at how the voice of patients has shaped the healthcare and pharma industries
Abbey Meyers, The "Mother" of Invention - An interview with the founder of the National Organization for Rare Disorders (NORD)
Finding the Art in Advertising - A celebration of the 25th anniversary of the Rx Club Show
Compliance: Getting Those Ducks in a Row - Trends and troubles concerning regulatory compliance in pharma
FDA Social Media Guidelines—Irresponsible? - FDA issues the first in a series of planned guidelines on social media
The (Life) Science of Digital Connections - A conversation about digital innovation in healthcare marketing
Ad Stars 2012 - Another year of highlighting creative advertising in healthcare
Pharm Exec blog posts:
A Brighter Future for Biotech
Fact Versus Fact: When Will the Numbers Add Up?
Battling Chronic Disease in Mexico
Judging a Drug By Its Cover: How Packaging Promotes Patient Adherence
Merck Gets to the Heart of the Matter with New Cholesterol Drug
2010 HBA Leadership Conference
Report Reveals Global Supply Chain Fears
Understanding Serious Adverse Events Takes Serious Cooperation
2010: A Year of Big Layoffs for Big Pharma
WHO Brings Big Pharma Together to Fight Debilitating Diseases
Financial Woes Affect Cancer Patients' Treatment Decisions
Affordable Access to HIV Meds on the Way
Economics of Alzheimer's Disease Prove Shocking
Social Media and Healthcare Consumers
Should Doctors Shoulder Healthcare Costs?
A Blueprint for FDA Reform
Florida Builds on Biotech Industry
Gift Giving Must Stop, says ProPublica
Getting IT Together: Empowering the Patient with Health Information
Creating Hope for Orphan Diseases
Pfizer Asks Patients to Test Themselves
Pharma "Channels" Patient Engagement
Doing More With Less: A Leadership Perspective
David Vance on Expanded Access Programs
New Coalition Takes on Neglected Tropical Diseases
Putting the 'M' Back in M&A
Not Just Numbers: R&D Decline Measured in More Than NMEs
Close to Home: Is Good Health Communicable?
Rare Diseases Lead to Unique Legislation
Rare Disease Day: Spotlight on Solidarity
Going the Distance in Digital Advertising
Show Me the Money: Exploring Physician Incentive Compensation
Cause and Effect—Sales Rep Visits and Physician Prescribing Habits
Fact Versus Fact: When Will the Numbers Add Up?
Battling Chronic Disease in Mexico
Judging a Drug By Its Cover: How Packaging Promotes Patient Adherence
Merck Gets to the Heart of the Matter with New Cholesterol Drug
2010 HBA Leadership Conference
Report Reveals Global Supply Chain Fears
Understanding Serious Adverse Events Takes Serious Cooperation
2010: A Year of Big Layoffs for Big Pharma
WHO Brings Big Pharma Together to Fight Debilitating Diseases
Financial Woes Affect Cancer Patients' Treatment Decisions
Affordable Access to HIV Meds on the Way
Economics of Alzheimer's Disease Prove Shocking
Social Media and Healthcare Consumers
Should Doctors Shoulder Healthcare Costs?
A Blueprint for FDA Reform
Florida Builds on Biotech Industry
Gift Giving Must Stop, says ProPublica
Getting IT Together: Empowering the Patient with Health Information
Creating Hope for Orphan Diseases
Pfizer Asks Patients to Test Themselves
Pharma "Channels" Patient Engagement
Doing More With Less: A Leadership Perspective
David Vance on Expanded Access Programs
New Coalition Takes on Neglected Tropical Diseases
Putting the 'M' Back in M&A
Not Just Numbers: R&D Decline Measured in More Than NMEs
Close to Home: Is Good Health Communicable?
Rare Diseases Lead to Unique Legislation
Rare Disease Day: Spotlight on Solidarity
Going the Distance in Digital Advertising
Show Me the Money: Exploring Physician Incentive Compensation
Cause and Effect—Sales Rep Visits and Physician Prescribing Habits
The Licensing Book
November/December 2009
An interview with JP Stoops of Planet Green, an eco-friendly television network from Discovery Communications (pages 24-25)
A book review/interview of two ecology-themed books: Ecological Intelligence by Daniel Goleman and No Impact Man by Colin Beaven (pages 26-28)
An interview with JP Stoops of Planet Green, an eco-friendly television network from Discovery Communications (pages 24-25)
A book review/interview of two ecology-themed books: Ecological Intelligence by Daniel Goleman and No Impact Man by Colin Beaven (pages 26-28)
January/February 2010
A feature celebrating the 30th anniversary of Nickelodeon and outlining the channel's history (pages 14-19)
A feature celebrating the 30th anniversary of Nickelodeon and outlining the channel's history (pages 14-19)
April/May 2010
A feature about the licensing partnership between Spin Master, DreamWorks, and Walmart for the How to Train Your Dragon movie (pages 10-12)
A look at the BBCW television network and it's properties (pages 14-16)
A feature celebrating the 10th anniversary of the Nickelodeon cartoon Dora the Explorer (pages 26-27)
A feature on Corporate Branding (pages 48-52)
A Q&A with Brand Licensing Team (page 55)
A look at the Pet Licensing industry (pages 56-59)
A feature about the licensing partnership between Spin Master, DreamWorks, and Walmart for the How to Train Your Dragon movie (pages 10-12)
A look at the BBCW television network and it's properties (pages 14-16)
A feature celebrating the 10th anniversary of the Nickelodeon cartoon Dora the Explorer (pages 26-27)
A feature on Corporate Branding (pages 48-52)
A Q&A with Brand Licensing Team (page 55)
A look at the Pet Licensing industry (pages 56-59)
November/December 2010
Hasbro: Transforming the Hollywood Landscape (pages 20-21)
DreamWorks Gets Animated About Comedy (pages 24-25)
Whose Line is it, Anyway? It's Paramount's (pages 28-29)
40 Years of Smiles with Ziggy and Tom Wilson (pages 36-37)
Hasbro: Transforming the Hollywood Landscape (pages 20-21)
DreamWorks Gets Animated About Comedy (pages 24-25)
Whose Line is it, Anyway? It's Paramount's (pages 28-29)
40 Years of Smiles with Ziggy and Tom Wilson (pages 36-37)
The Toy Book
An interview and story with Britt Menzies, a stay-at-home mom who created StinkyKids, her own doll line and brand. (July/August 2010 issue, pages 24-28)
Freelance Samples
Here are some things I've written for other websites and publications.
Pinching Pennies With Pets - A feature story about the quality of care we give our family pets in a recession
Sleepwalk With Me - An off-Broadway review of Mike Birbiglia's one-man standup autobiography stage show
Boulevard Bistro - A food review of a small Italian restaurant in Westfield, NJ
Satsang Yoga - An interview and story I did on the owners of a yoga studio in Westfield, NJ
Is Chocolate the New Health Food? - I attended a seminar on the health benefits of chocolate, and wrote a summary article of the event.